The Richard S. Rocco
Real Estate Group
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The Richard S. Rocco Real Estate Group
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10 STEPS TO SELLING YOUR HOME IN TODAY'S MARKET
Selling your home can seem like an overwhelming task.  Home sellers get very anxious when their home has been on the market for a period of time.  Following these 10 steps to selling your home in today's market will give you the confidence you need to do it right from the start.

1) Don't panic.
Take a realistic look at the market.  Savvy home sellers realize we are in a different type of market today...a buyer's market.  The offers presented, if any, have been slow to materialize and too low to consider.  Buyer's are cautious and many more homes to choose from; therefore sellers have to be more flexible, aggressive, competitive and do a better job of merchandising their home to generate serious offers.

2) Re-examine your marketing plan.
Contact me and we can formulate an aggressive and unique marketing plan, which will enable you to sell your home in your time frame.  Their are various measures a seller in today's market can take to defeat the competition.

3) Get recent comparable home sales information in your area.
Contact me and ask me for a FREE Comparative Market Analysis and
research the homes in your area that ARE selling.  Your home MUST be priced appropriately to sell in a buyer's market or all other elements of our marketing plan will not make a difference.

4) Improve curb appeal.
The pleasant appearance of your home and landscaping as viewed from the street will help you increase the value of your home and attract prospective buyers.

5) Handle minor repairs.
Replace, remove and/or paint any minor items that made be damaged or in need a face lift in the interior and exterior of your home as well as the landscaping.

6) Get rid of clutter.
You want your home to be at it's best when prospective buyers come to view it.  The last thing you need is a pile of "stuff" over here and a mound of "things" there.  Pick up and clean up; especially in walk way areas.

7) Create a welcoming feel in your home for prospective buyers.
Make sure the temperature is comfortable; keep it cool in the summer and warm in the winter.  If it's down right cold outside and you have a fireplace, a nice fire will not only showcase a selling point (the fireplace) but will also make your home feel warm and cozy.

8) Let in the light.
Open the blinds and other window treatments to let in as much natural light as possible.  Put brighter light bulbs (100 watt) in all your lamps and light fixtures.

9) Let in the fresh air.
Open some windows to let fresh air into your home and rid your home of any unpleasant orders; especially if you've had pets or smokers who've lived in the home.  Use fresh flowers, potpourri, freshly baked bread, brownies or cookies to add a "homey" feel to the air.

10) Send the pets away.
Or secure them somewhere away from the home when prospective buyers are coming to view your home.  You never know when people will be allergic, frightened or intimidated by certain animals.

Richard S. Rocco
A Connecticut Licensee

Keller Williams® Realty
132 Monroe Turnpike, Suite 101
Trumbull, CT 06611
203-459-4663
Toll Free: (888) 876-5328

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